Increased customer satisfaction: A satisfied customer will be loyal to your business, and using CRM software can keep a record of customers and your interactions with them, improving your relationship with them. Here are some of the benefits of using CRM software for your business: It’s increasingly becoming an essential part of many businesses - in fact, according to predictions by Gartner, by 2021, CRM technology will be “the single largest revenue area of spending in enterprise software”. It keeps a complete record of companies and individuals you do business (or are hoping to do business) with, so you can get a 360-degree view of them, improving your customer relationships. It records customer contact information - such as social media profile, telephone, and email, and can keep track of details relating to customers, such as their preferences relating to communications. CRM software can be used to build customer relationships, track leads, manage sales, improve customer communication, and increase profitability. In this guide, we’ll not only answer the question “What is CRM software?”, we’ll also introduce you to our top 20 list of the best CRM software out there for your business.ĬRM stands for Customer Relationship Management, and CRM software manages interactions with your customers and potential customers, streamlining the process. 
Or perhaps you know what it is, but you’re unsure how it can help your business. You may have heard of CRM software before, but are not quite sure what it is.
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